Director of Demand Generation




  • Develop and execute programs to generate pipeline through lead-generation initiatives including SEM, SEO, retargeting, content syndication, nurture programs, social media, email campaigns, and webinars.
  • Oversee digital spend and budget process, including monthly reporting on forecast vs. actual, cost per lead, account penetration, and pipeline return.
  • Partner closely with product marketing to ensure proper messaging, timing and execution of one-off and always on marketing programs across email, web personalization, advertising, content syndication.
  • Develop, build and maintain multi-touch nurture programs, and ensure the company upholds industry standards and best practices for email cadences.
  • Create Lead Scoring methodology based on analysis of highest converting leads; work with sales team to roll out and optimize.
  • Oversee ABM account plans in partnership with the business development reps; oversee our top account lists and lead the quarterly refresh to achieve ABM goals and objectives.
  • Using data, identify industries, companies, and personas most suitable to target, then build and optimize campaigns that capture high value inbound and ABM leads.

Analytics & Reporting

  • Establish KPIs for all programs, create results forecasts for same, and track performance to ensure marketing plans are delivering expected business outcomes.
  • Manage reports and dashboards to provide visibility in marketing campaign results including inbound and ABM channel performance, lead distribution, opportunity stages, pipeline contribution, and ROI
  • Own the quarterly planning process for the demand generation budget, ensuring that programs are executed and funds are allocated to maximize program ROI and meet our sales goals.


  • Own the website infrastructure and development process.
  • Design and execute the multivariate testing program for emails and landing pages. Recommend and implement improvements to increase conversions.
  • Manage programs that capture prospective customer’s contact information and nurture them through automated journey marketing.
  • Own the delivery infrastructure for webinars. Partner with product  marketing and SDR team for content and recruitment respectively


  • 7-10 years of experience in B2B SaaS demand generation experience technology
  • Demonstrated success driving revenue through marketing campaigns
  • Proficiency with Salesforce, including ability to run reports and manage campaign members
  • Experience with email marketing or marketing automation tools, specifically Hubspot is a plus
  • Experience with ABM and knowledge of martech landscape a huge plus
  • Demonstrable experience leading and managing SEO/SEM, retargeting, email, social media and/or display advertising campaigns