I build and operate businesses, and the revenue engines that grow them. Today I lead FLX Local Media, a seven-station New York radio and digital news group I’m in the process of acquiring. Before that, nearly two decades building go-to-market and demand at B2B SaaS companies — most recently as an SVP at iSpot, and for 12 years through my own agency ($9M in revenue). Earlier: four years in the Navy as a submarine sonar technician, a general partner in a real-estate venture, and one of the first hires on the Microsoft Azure business team.
Experience
President & General Manager2026 – present
FLX Local Media · New York, NY
Lead day-to-day operations of a New York media group — seven radio stations and a daily news brand — across broadcast, news, ad sales, and traffic. Acquisition pending final FCC license transfer.
Grew revenue 13% in the first half year-over-year, with Q2 up 21%; profitability up 25%.
Introduced AI-driven workflows across the newsroom and operations.
Rebuilt the company’s data backbone — ad traffic, billing, and audience unified into one analytics platform that drives sales and operating decisions.
Drove a sharp rise in organic search traffic to the news brand.
SVP of Marketing, Sales Development & SMB Sales2020 – 2025
iSpot · New York, NY
Led all marketing, sales development, and SMB sales at iSpot, the real-time TV and video ad-measurement company trusted by Fortune 500 brands. Progressed from Sr. Director (2020) to VP (2022) to SVP (2024); managed a ~$10M marketing operation and a 40+ person team.
Grew marketing-sourced and influenced revenue from 5% to 70%+; built lead-lifecycle reporting adopted by sales and finance.
Ran 50+ events a year and drove 500+ press mentions per quarter and ~1M monthly site visitors.
Launched ABM influencing 70%+ of revenue; replatformed the martech stack for personalization and automation at scale.
Founder & Growth Consultant2008 – 2020
TOTIB · New York, NY
Built and ran demand and marketing engines for enterprise software companies — campaigns, brand, content, and the full martech stack. My first paying client is still a client today.
Apptio (acq IBM): built the global demand engine to 40%+ of revenue sourced online, ahead of its IPO (3.5 yrs).
Amperity: stood up the initial paid and organic demand function (2 yrs).
Skilljar (acq Gainsight): demand generation and marketing-technology buildout (1 yr).
Co-founded a venture using technology to acquire, manage, and reposition commercial real estate and small-business assets. Led sales, deal sourcing, and acquisition through disposition.
Controlled Bank of America’s real-estate capital budget — $1.5B in 2006 across an 82M-sq-ft global portfolio of 8,400 properties. Built a control program on track to save over $200M in FY06 capital spend.
Project Manager1998 – 2003
Lend Lease, Bechtel, and others · Seattle, WA
Managed $350M in construction including a 42-story retail, hotel, and residential tower in Bellevue, WA.
Submarine Sonar Technician
United States Navy / Defense Intelligence Agency · Pearl Harbor, HI
Acoustic-intelligence (ACINT) analyst aboard USS Helena (SSN-725) — two Western Pacific deployments. Armed Forces and Navy Expeditionary Medals. Top Secret clearance.
