What I Learned Launching Microsoft Azure


I left my last venture, Commercial Partners, to start a marketing agency. My first client was Microsoft and the first product I worked on had not been publicly released yet. At that point it was only codenamed: Red Dog.

This product eventually became Microsoft’s answer to Amazon Web Services (their cloud infrastructure product): Window Strata, then Windows Azure, then Azure, then Microsoft Azure. (Took a minute to get it just right.)