+1.415.847.9100 [email protected] /in/shswanson/ print
Summary
You are the Swiss Army Knife of enterprise marketing.VP of Marketing, Apptio
I build enterprise-focused demand engines at b2b SaaS companies. Before that, I spent 4 years in the Navy as a submarine sonar technician; received my bachelor’s degree while working full time managing the construction of a 42-story skyscraper; was a general partner at a private equity fund; then one of the first hires on the Microsoft Azure business team. In 2008, I founded a digital marketing agency that I ran for 12 years generating $22m in revenue with engagements frequently extending into years.
Experience
Vice President, Demand Generation and Marketing Operations
iSpot.tv 2020 – ongoing New York, NY
Created the marketing demand function at iSpot. Responsible for all demand channels plus the tools, processes, and reporting systems required to measure and improve marketing’s impact on the business.
During my tenure at iSpot my team and I:
- 4x’d marketing sourced revenue in 10 quarters, 14% q/q avg
- Increased average marketing sourced ACV by 33%
- Grew marketing sourced revenue from 9% to 49%
- Produced 10 successive quarters of record marketing sourced revenue
- Designed and implemented a revenue engine, the sales and marketing funnel, and campaign attribution system
- Recruited and led a team of highly effective field marketing, ABM, digital, sales development, and marketing ops professionals
- 4x’d inbound organic lead volume
- 10x’d paid channel investments
- Integrated three acquisitions (Tunity, DRmetrix, and Ace Metrix)
- 2.5x’d daily active users of Tunity 2 weeks after acquisition
Founder & Growth Consultant
Totib 2008 – 2020 New York, NY
Planned and executed systems and processes designed to maximize return on marketing and sales investments. Managed global online and offline demand campaigns. Optimized paid and organic channels. Deployed and managed marketing technologies including CRM, marketing automation, lead enrichment, and the website broadly.
An overview of my marketing expertise can be found here.
Notable clients: Microsoft Azure & Office 365: commercial launch, GTM, and demand (full time, 4 years); Apptio: built demand engine (full time, 3.5 years); Amperity: built demand engine (full time, 2 years); Skilljar: demand and martech (2 years)
Founder & General Partner
Commercial Partners 2006 – 2008 San Francisco, CA
I founded this company with 2 other partners (one financial backer and one real estate industry professional) to use technology to become a dominant Commercial Real Estate business in the US.
My day-to-day responsibilities included sales leadership, orchestrating the search, business development, and the analysis, acquisition, management, and disposition of real estate and small business assets for the purposes of a short-term cash flow and capital appreciation.
You can read more about my experience here.
Director of Capital Planning
Jones Lang LaSalle 2003 – 2006 San Francisco, CA
Controller of Bank of America’s real estate capital budget, representing more than $1.5bn in 2006 covering all spend on a global real estate portfolio totaling 82m square feet over 8,400 properties. Proposed and implemented a control program that was on track to save Bank of America over $200m in capital spend in FY06.
Project Manager
Lend Lease, Bechtel, Others 1998 – 2003 Seattle, WA
Managed the development of $350M in construction projects including a 42-story retail, hotel, and residential tower in Bellevue, WA.
Submarine Sonar Technician
United States Navy / Defence Intelligence Agency Pearl Harbor, HI
Acoustical intelligence (ACINT) expert on all matters pertaining to special operations missions. Top Secret security clearance.
Education
Bachelors in Business Administration
University of Phoenix GPA 3.9 / 4
Summary
You are the Swiss Army Knife of enterprise marketing.VP of Marketing, Apptio
I build enterprise-focused demand engines at SaaS companies. Before that, I spent 4 years in the Navy as a submarine sonar technician; received my bachelor’s degree while working full time managing the construction of a 42-story skyscraper; was a general partner at a private equity fund; then one of the first hires on the Microsoft Azure business team. In 2008, I founded a digital marketing agency that I ran for 12 years generating $22m in revenue with engagements frequently extending into years.
Strengths
Enterprise B2B Demand
Optimization of marketing processes and systems from lead generation to opportunity creation. Improving lead development and inside sales team follow-up.
Revenue Ops and Martech
Devising and optimizing sales and marketing systems and processes to maximize pipeline development. Proficient in most web development languages.
User Experience
Passionate about effective visual design and user experiences.
Marketing and Web Technologies
- html
- css
- php
- javascript
- api
- salesforce
- hubspot
- marketo
- clearbit
- zapier
- adwords
- seo
- sem
- bizible
- pardot
- outreach
- leandata
- relevvo
- zoominfo
- insent
- drift
If you have any interest, you can always see what’s going on my life right now on my now page.