+1.415.847.9100 [email protected] /in/shswanson/ print
Summary
I build enterprise-focused revenue generating marketing engines at b2b SaaS companies. Before that, I spent 4 years in the Navy as a submarine sonar technician; received my bachelor’s degree while working full time managing the construction of a 42-story skyscraper; was a general partner at a private equity fund; then one of the first hires on the Microsoft Azure business team. In 2008, I founded a digital marketing agency that I ran for 12 years generating $22m in revenue with engagements frequently extending into years.
Experience
SVP of Marketing, Sales Development, & SMB Sales
iSpot.tv 2020 – ongoing New York, NY
Leading all marketing, sales development, and SMB sales functions at iSpot.tv, the real-time TV and video measurement company trusted by Fortune 500 brands. Architected the company’s go-to-market overhaul, unifying product positioning, sales enablement, field strategy, and demand generation into a cohesive growth engine. Drove measurable increases in market share and sales velocity during a time of industry consolidation and heightened competition.
Previous iSpot Positions
VP of Demand Generation, Operations (Aug 2022 – May 2024): Built and scaled the systems that underpin iSpot’s marketing engine. Managed demand generation, digital, ABM, sales development, events, and marketing ops focused on predictable pipeline and operational rigor.
- Instituted end-to-end lead lifecycle reporting adopted by sales and finance.
- Led overhaul of campaign strategy, improving conversion across all major channels.
- Introduced ABM programs that accelerated enterprise deal cycles and influenced >70% of revenue.
- Replatformed tech stack to support personalization and automation at scale.
Sr. Director of Demand Generation (Aug 2020 – Aug 2022): Joined as a hands-on builder to modernize marketing infrastructure. Delivered the foundation for multi-channel growth through disciplined demand planning and tighter sales alignment.
- Rolled out first enterprise ABM program and modern attribution model.
- Led web, email, and event strategy to support aggressive pipeline targets.
- Partnered with sales leadership to institute regular insight sharing and field feedback loops.
Founder & Growth Consultant
Totib 2008 – 2020 New York, NY
Planned and executed systems and processes designed to maximize return on marketing and sales investments. Managed global online and offline demand campaigns. Optimized paid and organic channels. Deployed and managed marketing technologies including CRM, marketing automation, lead enrichment, and the website broadly.
An overview of my marketing expertise can be found here.
Notable clients: Microsoft Azure & Office 365: commercial launch, GTM, and demand (full time, 4 years); Apptio: built demand engine (full time, 3.5 years); Amperity: built demand engine (full time, 2 years); Skilljar: demand and martech (2 years)
Founder & General Partner
Commercial Partners 2006 – 2008 San Francisco, CA
I founded this company with 2 other partners (one financial backer and one real estate industry professional) to use technology to become a dominant Commercial Real Estate business in the US.
My day-to-day responsibilities included sales leadership, orchestrating the search, business development, and the analysis, acquisition, management, and disposition of real estate and small business assets for the purposes of a short-term cash flow and capital appreciation.
You can read more about my experience here.
Director of Capital Planning
Jones Lang LaSalle 2003 – 2006 San Francisco, CA
Controller of Bank of America’s real estate capital budget, representing more than $1.5bn in 2006 covering all spend on a global real estate portfolio totaling 82m square feet over 8,400 properties. Proposed and implemented a control program that was on track to save Bank of America over $200m in capital spend in FY06.
Project Manager
Lend Lease, Bechtel, Others 1998 – 2003 Seattle, WA
Managed the development of $350M in construction projects including a 42-story retail, hotel, and residential tower in Bellevue, WA.
Submarine Sonar Technician
United States Navy / Defence Intelligence Agency Pearl Harbor, HI
Acoustical intelligence (ACINT) expert on all matters pertaining to special operations missions. Top Secret security clearance.
Education
Bachelors in Business Administration
University of Phoenix GPA 3.9 / 4
Summary
You are the Swiss Army Knife of enterprise marketing.VP of Marketing, Apptio
I build enterprise-focused demand engines at SaaS companies. Before that, I spent 4 years in the Navy as a submarine sonar technician; received my bachelor’s degree while working full time managing the construction of a 42-story skyscraper; was a general partner at a private equity fund; then one of the first hires on the Microsoft Azure business team. In 2008, I founded a digital marketing agency that I ran for 12 years generating $22m in revenue with engagements frequently extending into years.
Strengths
Full-Funnel Enterprise Growth
Proven ability to architect and lead high-performing marketing and SDR organizations in complex B2B environments. Drives measurable impact across brand, demand, pipeline, and sales outcomes.
Go-to-Market Strategy & Execution
Unifies product positioning, messaging, campaigns, and field enablement into integrated, repeatable motions. Balances precision planning with iterative feedback loops from sales and customers.
Marketing Infrastructure & Revenue Ops
Builds and scales systems that support predictable growth. Deep fluency in martech, reporting, and sales-marketing alignment to ensure attribution, automation, and insight at every step.
Leadership & Organizational Design
Hands-on leader who builds teams that execute. Known for instilling clarity, operational rigor, and autonomy while fostering a culture of excellence and accountability.
Strategic Positioning & Competitive Messaging
Combines narrative discipline with deep market understanding. Drives clear differentiation through ad-first, outcomes-driven positioning across product, content, and field.